There are many entrepreneurs who have a misconception that guest posting is not a good source for improving SEO performance. Blogging is not only to fill your website, but you need to share it on various sources. Professional web content writing of the blog should be short and informative. Companies providing content writing services have expert writers who produce quality content.
Credible websites that has a no-follow link will not help in increasing your website’s ranking. Sharing posts on social media account can help in achieving higher search engine rankings but only in longer run. Hiring a company that provides content writing services will help in web content writing.
The other indirect traditional means that can be used to improve SEO ranking of a page are – using relevant and long-tail keywords in the title and headings, using H1 tags, meta tags, meta description, etc. The professional web content writing should have all these elements. Getting content writing services can help in driving traffic.
For guest blogging, you need to follow certain policies and guidelines about the content type, content length, etc.
Guest posting can give you the following benefits –
Visibility:
For brand promotion and brand recognition, you should write for other sources. This will make people know about you and your brand. Brand awareness is one of the most important marketing strategies. Professional content writing services provides expert web content writing that helps in brand promotion.
Authority:
The more guest posting you do; the more people will recognize your brand. People will recognize you as an influencer if you have more guest posts and publishers.
Link-building:
Link-building is one of the important sources to boost traffic. By guest posting in credible sites, more people will visit your site, and this will improve the SEO of your site.
More Opportunities:
You can become a popular prospective author to other publishers if you write more guest-posts. This will provide you more opportunities for guest-posting and you can contribute web content writing in future.
Follow the below steps for a professional guest-posting:
Build a Brand:
Build your own personal brand. Decide in what way you need to professionally present yourself. Include your area of expertise and your unique writing style.
Create Hub:
Create a website where you can publish your content on a regular basis. This will fetch traffic from guest-posting, and it can also act as a portfolio for credible publishers to view.
Choose a Publisher with little barriers:
After the hub, you will need a publisher. Most popular publishers accept content only from top portals. Hence, choose a publisher that has less entry barriers. Check if it is a recognized site, their existing authors, audience size, etc.
Pitch:
Once you have decided the publisher, you need to reach out to them with a pitch. Find out their contact details on their website or social media account.
Guest post will give a boost to your website traffic and engagement. Thoughtful Minds provides content writing services, digital marketing services, web development and content marketing. It is a one-stop solution for all your requirements.