Social media is a great platform for your business. You can make your online presence, promote your brand and interact with potential customers. Social media marketing is the best way to boost your website traffic by engaging audience.
Don’t choose a social media platform depending on its size. You must make sure that the chosen platform is best for your business. Check if your target audience is using it.
There are several social media sites and you can choose any platform based on your requirement. You can use Twitter, Facebook, Instagram, Tumblr, YouTube, Snapchat or Pinterest.
The below is a list of top social media sites that you must use for Social media marketing of your business –
Instagram:
It is an amazing platform that allows you to edit and share photos with your followers. It provides unique marketing opportunity to both B2B and B2C for lead generation.
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Facebook:
It is a very popular platform that allows sharing text, photos and videos with your friends. You can instantly reply to customer queries. Most people today use Facebook; therefore, it greatly helps in effective social media marketing by promoting products and services.
Twitter:
It has millions of active users and allows posting texts with a limit of up to 280 characters, images and videos. You can also read popular tweets related to your industry.
YouTube:
It is extremely important to maintain your presence online. According to experts, video drives huge internet traffic and YouTube is undoubtedly the best video platform. You must include it in your social media marketing list because it has billions of users spending millions of hours on this popular platform.
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Pinterest:
You can broaden your online marketing with Pinterest. The marketing life of pins are longer than other social media posts. This is because the content on Pinterest gets repined, hence it engages audiences and drives traffic for a long time.
Tumblr:
It is a text-based online platform. There are many entrepreneurs who are not aware that Tumblr has millions of users just like Instagram and Twitter. Many top brands like Adidas is already using it effectively.
Reddit:
It is a social media platform where users submit links, questions, images and discuss them. Additionally, you can use it to advertise and find ideas for content.
WhatsApp:
It is a messaging app used mostly by small businesses to provide customer support, sharing updates about purchases, etc.
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