In affiliate marketing, both the merchant and website owner are mutually benefited, and an affiliate gets compensation for every client he provides through the effort of his own. An affiliate earns a commission after every purchase.
However, the affiliate marketing has both pros and cons.
Also Read – What Factors Make An Affiliate Website Profitable?
Pros:
- Affiliate marketing offers a wider marketplace for products and services. This leads to a greater number of customers and huge sales.
- With the use of affiliate programs, you can analyze statistics and track client behavior on real time basis.
- Website owners and publishers earn extra income with affiliate marketing program.
- The affiliate is not responsible for customer support and bookkeeping related issues as the merchant takes care of all this. The affiliate is responsible for promoting and reselling the product.
- Clients don’t have to visit the merchant’s store to buy a product.
- An affiliate marketer can continue his present work and can also earn income from affiliate marketing as a supplement source of income.
Also Read – Find The Best Affiliate Programs At These Top Affiliate Networks
Cons:
- High commission and maintenance fees might be incurred by some merchants due to affiliate brokers
- Affiliates might get engaged in false advertising to get high commission on sales. Unscrupulous affiliates might make false claims about the products.
- The programs might get closed by unscrupulous merchants without informing and paying commissions to the affiliates.
- To attract affiliates, some merchants promise huge commission but after a week or two they drop the rates.
- Hijackers might get the commission by hijacking affiliate links.
- At times logos and trade names are used unlawfully for false advertising.
To Conclude –
Affiliate marketing, even after having a few disadvantages is a great source of earning money online. To enjoy all the benefits of affiliate marketing program, marketers just need to implement certain security measures.
