SEO or online promotion is not a cup of tea for everyone. At least for those who are  new to this field and just rely on theory instead of putting anything in practice.

Out of my experience, these are the 10 mistakes most of the people do with SEO      which you must avoid in order to expect results. These are the most common or general mistakes which most of you don’t even realize doing.

Consider them and try to avoid them and surely, this is going to bring results in the form of more visitors or prospective customers. Also it is important to keep a watch on Google Updates that keep on coming from time to time.

Here are the mistakes mentioned:

 

 

 

Mistake #1

Taking keywords and write keeping them in mind

 

This is a general practice to first of all have 2 keywords and write keeping in mind those keywords. Writing to be effective needs to be written with focus on information and not on the keywords. If you are not writing off the topic, then you will be able to use keywords naturally.

 

Mistake #2

Copying meta tags and descriptions from other websites

 

Although copying anything is a straight way to get penalized, still it is even worse to copy meta tags and descriptions. Search Engines are first of all going to view your meta tags and so they need to be fresh, original and to the point. ( Here you should include keywords, but naturally).

Mistake#3

Keep on writing more and more pages or blogs instead of promoting the ones you have

 

( Thinking this is what you do often.. hmm) Yes, this is what most of the people do! Instead of sharing the pages you have, putting useful information in them, joining them with other pages or blog posts, they just keep on writing more and more with keywords. It is like destroying the relevance of what you have already written.

Mistake#4

Taking Facebook or Social Media as your own property

You need to understand there’s a difference between your personal page on FB and your company’s page. Even if it is your personal page, you just can’t boast about yourself. There needs to be an appreciation of your friends, likes to the images of other people. Similarly, even though it is your company’s page, you should not just use it to post your web pages, your blogs or videos; instead there needs to be useful things, other websites or pages.

Mistake#5

Working on exchanging links

If you are still working on traditional SEO, then you need to change your approach. Gone are the days when link exchange was considered good in SEO. Today, if you are sending mail of link exchange to companies then you are just giving them a reason to laugh on you. Instead of exchanging links now you are required to build quality backlinks through useful content, videos and so on.

Mistake#6

Adding blog or content once in a month

This is seriously a wrong move as it is not at all going to benefit you. For building trust, you need to have regular content so that people can keep coming and read and share what you have.

Mistake#7

Living in your own world

No commenting, no video subscriptions, no sharing or other content or videos is not at all going to help you, rather this is going to make your SEO completely ineffective. You must increase your engagement in order to be successful.

Mistake#8

Working on that SEO part that is easy

Again, this is what most of the people do; sharing links on Facebook is the simplest way and that is why the most preferred way of online promotion. But thinking this alone is sufficient for online promotion is the most silly thought. That’s why it is better to build useful videos, create useful content and increase participation in things like Yahoo Answers.

Mistake#9

Getting a website built once and forgetting about it

There are many who feel website development is a one time investment and there’s not at all any requirement to work on it later on. Frequent changes in the design and content of website is very important and so must be given a priority.

Mistake#10

Feeling you can manage your business all alone

If you feel it’s your business and so no one else can write better content, design extraordinarily or do effective online promotion, then you are committing a huge mistake. There are professionals who have years of experience and are in a better position to promote your business.

So, take care of the above mistakes and try not doing them. Good luck in your online promotion campaign.