How to design the product page of an eCommerce website
Generally, the success of eCommerce website is dependent on the product page. The page which highlights the part of a website where the shoppers and visitors are made to click the button “Purchase/Buy” is known as the product page. It is an important page where the people are required to submit their credit card number.
It is not only about the artistic aspect of the ecommerce site but the effectiveness and functionality in closing product page’s deals.
Tips for designing an eCommerce website:
Creating a visible call for action
Your “Add to basket” or “Purchase/Buy” button should not be covered or small in size making it difficult for a person to see. It is the formula for ecommerce success therefore it is important that the shoppers can see it.
Adding descriptive photo and title
Optimization of website is quite important. People look for products to purchase using words and phrases. Therefore, descriptive title is very important for a product page.
Considering the photos, the best option is to offer shoppers the choice of enlarging the products. While clicking photos to enlarge, the buy button and title should also accompany it.
Show information related to delivery straightway
Most of the shoppers feel frustrated when the information related to delivery is not obtained after they make a purchase. Allowing the customer to follow the complete process and then finding that the item is out of stock or will take a longer interval of time for shipping is actually ruining your chances of maintaining a long term relationship with the customer.
Just put the product on the sales page and mention if it is out of stock. You can also include additional information like when it will be available. Availability and information about shipping can enhance the willingness of shopping in a person.
Payment and shipping options
For payment processing and shipping options, the freedom of selecting the desired option should be offered. In case the product your customer is planning to buy has limited option then he will find it better to consider some other options. Remember having options is always better than having no options.
Giving access to information of product
The product page should allow the access to information they need and want. The technical specifications, ratings and reviews should be included with final cost. You can include the tax and shipping charges in the cost.
Creating well written and unique content
Apart from all the necessary specifications, one should not forget that content matters a lot. If your sale page has quality content then there is no need to worry because customers will be attracted to your eCommerce website.
To know more about a professional website designing company, click here.