MEDIA ECONOMICS

Table of Contents

Introduction

Main body

    Trends of Social Media

    Importance of social media as a media tool

Conclusion

References

Introduction

Social media has become one of the important tools in disseminating information among the people of Uttar Pradesh. Online media refers to the method of using a platform that allows passing information even without physical contact. It is basically a way to communicating information from one person to another. It is a type of information which is visible to us through a screen. It includes audio, videos, images, graphics and text transmitted over the internet website. Online media has a significant impact on society and today’s culture. Apart from internet, online media has made innovations in the field of entertainment, education, politics, and social relations also. The uniqueness of online media now-a-days suggests that it is the start of a new era in the online industry. It means that news from newspaper, TV and magazine can be shown on various social media platforms. This new technology of social media has given rise to a larger no. of marketers to reach a lot of customers.

Main body

Trends of Social Media

Traditionally, social media was used to connect people together, but with the changing business situation, social media is now used towards disseminating essential and reliable information among people located in diverse geographical areas. One of the most effective and relevant use of social media is virtual reality. Amid Covid-19, with the need of maintaining social distancing and staying at home, people can get into with each other virtually only. This has become possible only because of such virtual interactions. Interacting with people virtually had given us a scope being together across the world despite such pandemic. Virtual reality has gained much popularity on social media after becoming the current trend of 2021 after this great pandemic. Apart from virtual reality, augmented reality has also been proved effective in current social media trend. The experience of AR in promoting new products and encouraging interaction with people has helped to attract more customers and has also helped to keep the audience entertained and engaged fully (Criado et.al, 2013).

Another important trend of social media is live streaming across the world. The global crisis of 19-20, the Covid pandemic possessed many challenges to businesses and works were forced to be converted into digital and work from home platforms. This helped in maintaining social distance and prevented the spread of Virus. Meeting turned into video calls such as Zoom conferences and Wechat, face to face communication turned into chatting through Whatsapp, Twitter and concerts turned into live streams coming live from their home on various social media platforms. After this pandemic there has been high increase in the social platform and in the use of live streaming. Platforms such as Instagram and zoom meetings saw a massive rise in live streaming increasing the number of views in just a short span of time. After the situation of Covid-19, people have become more involved in interacting with the artists and brand live away from their home. This live streaming will gain more popularity in the coming years and is also proved to be effective in social media trend (Khang and Ye, 2012).

Importance of social media as a media tool

The importance of social media amidst Covid-19 has proved to be effective as a media tool. Social media has made it easier for people to interact with each other and also for customers to reach out with whom they want to interact. People are suffering from economic slowdown due to corona virus effect. But social media has played an important role in making the work cost effective through various online websites. People can now easily work online through laptops and can easily get access to social platforms. It is also proved to be effective in managing good relation with customers through face time on video call and interacting with people time to time. Some people face a lot of problems as their account gets hacked and some contents get published which shouldn’t be on such platforms (Bashar et.al, 2012). But social media is an effective tool for this as it helps in reducing risk by providing additional permissions to publish any information or message to anyone’s profile.

Social media also helps to improve and analyze the social performance of a particular individual. Social tools provide data through which we can scrutinize all the positive and negative outcomes which results in good social marketing strategy. People of Uttar Pradesh are dependent on multiple social websites and networks for good marketing which reduces complexity and conflicts in work. Social tools helps in saving both time and effort by combining the messages, drafts, videos and networks into one account or social media platform for customer convenience as well being able to manage the changing economic situations in the middle of covid-19 (Pathak et.al, 2020).

Conclusion

It can be concluded from above report that Covid has increased the role of social media in media houses and other social platforms. With the onset of Covid-19, social media tool has become an important tool for generating and disseminating information. Online media has made it easier for people to communicate with one another and also proved to be effective in every way. The people of UP had to face a lot of problem due to this pandemic but social tools had made it easier for them to get jobs and work through online mode and had also made their economic condition better and healthier. During lockdown people gained a lot of information on social media about what was happening in their daily life. The news which was not given in newspaper was available easily on various social platforms. Social media has also help people to be in touch with their family, friends and relatives. It proved effective in removing one’s loneliness and anxiety by communicating them through zoom meetings or twitter and facebook. Lastly, social media has been proved effective and will continue to play an important role in the comings years also.

References

Books and Journal

Bashar, A., Ahmad, I. and Wasiq, M., 2012. Effectiveness of social media as a marketing tool: An empirical study. International Journal of Marketing, Financial Services & Management Research, 1(11), pp.88-99.

Criado, J.I., Sandoval-Almazan, R. and Gil-Garcia, J.R., 2013. Government innovation through social media.

Khang, H., Ki, E.J. and Ye, L., 2012. Social media research in advertising, communication, marketing, and public relations, 1997–2010. Journalism & Mass Communication Quarterly, 89(2), pp.279-298.

Pathak, R., Agarawalla, R. and Gupta, S., 2020. Infodemics of COVID-19: The Role & Impact of Media. Journal of Comprehensive Health, 8(2), pp.73-76.