In marketing, if you want to target your messaging properly, then you need to concentrate on gathering more and more data. If you know what exactly your audience are talking about your products or services, then this can help you in getting customer insight which is important in running your business smoothly.

2 days before, Facebook announced that now the Page owners will get an authority to gain access to topic data. It simply means now they can see what people are talking about on Facebook about activities, events, subjects and brands.

Is it going to put an impact on privacy?

No, the move is not at all going to put any impact on the privacy of anyone. All kinds of personal information is still going to be kept safe. Only that information or data that can help in forming better decision to the marketers is shared.

How to illustrate topic data?

For instance, with topic data a cosmetic retailer can see the types of cosmetics its target group is talking about. This information then can be used to decide which product range to be offered. The best use of topic data is that it helps businesses see what the product is grasping the attention of the audiences on Facebook, and determine whether they are going to like it or not.

Earlier, this type of data was available through third party tools, however Facebook claims the sample sizes were insignificant. Due to the small size, it was impossible to make use of the tools to determine the demographics.

Is topic data can be used to target ads?

No, the topic data cannot be used to target ads. However, one can make use of it to know how to target the ads. Thus, indirectly it helps.

Facebook partnership with DataSift

Facebook has recently partnered with DataSift, so as to make topic data successful. It is important to note that DataSift is a trusted name, when it comes to the data industry. Now, Facebook is making use of DataSift’s technology to have better data related to insights.

Where will be topic data available?

Initially, the availability of topic data is limited to select partners of DataSift in the UK and US. Soon, Facebook is planning for further expansion after seeing the response of the marketers.

 

About the author:

Swadesh Rohilla is the Founder and CEO of Thoughtful Minds Web Services Pvt. Ltd. that is in content writing, website development and online marketing or SEO. Being one amongst the most successful content writers in India, he loves to write about technology and share his knowledge of Social Media Optimization and Search Engine Optimization. Here’s the link to his company Thoughtful Minds on Google+ where he regularly keeps on updating with the latest news and events taking place in the online world.