Since the year that has just gone by, search engine optimization (SEO) has seen a lot of changes. We mentioned this in our earlier blog also on few Google updates that changed SEO and it clearly shows how dynamic the field of SEO is. It is not easy to survive with a low-quality website and expect to get a good number of backlinks for it. Most search engines now look for the following factors before assigning a high rank to it. Some of the factors are number of repeat visits by prospective clients, the bounce rates, the number of website links that are exchanged by the prospective clients or visitors in social media, authority content that is present, and categories and sub categories that are present, etc., among others. Therefore, SEO is getting to be a tougher nut to crack. This has also seen a number of budding as well as advanced Internet marketers, senior personnel in organizations enroll into SEO courses of quality so that they can tame the competition.
How To Choose an SEO Course
Given below are a few pointers that one can keep in mind when choosing an SEO training course over the many that are available in the market today.
Point#1: Find out the course fee and its structure: whether payable in full or quarterly, monthly, etc.
Point#2: The SEO experts associated with the course design and their standing in the industry
Point #3: The course and its organizers’ awareness of the latest updates of the search engines and their search algorithms
Point #4: The customers’ testimonials in popular forums are positive for the SEO course
Point #5: The course has a trial/discount option that the student can take up
Some SEO courses that are expensive may provide the students with access to information and forums that are not available to others.
Some of the Extra Services Offered By SEO Courses
In addition to training material, SEO courses also provide the following services:
- Live webinars or podcasts conducted with SEO experts
- Latest industry-relevant information
- Analysis of highly ranked websites by SEO experts
- In-depth student query facility
- Entry to special forums and brainstorming sessions with experts
- Contests for students with winners given Skype call with SEO expert or discount for an SEO product
Other services may include availability of hosting platforms, content writing training, access keyword research tools, access to private blogs, etc.
Most SEO training courses for beginners are affordable and these are intended only to provide the basics. The topics that are covered usually are basic rules of keyword research, how to purchase the domain name and hosting platform, website construction, how to add content to web pages, how to pick a market, outsourcing, etc.
Conclusion
An SEO training course that is genuine would explain to the student in the beginning that results are likely to be varied even after applying time-tested principles. Marketers who are serious about improving the quality of their websites seek one-on-one counsel from SEO experts from time to time. Even this may not guarantee the results that they want.
Ultimately, SEO training courses only work out to be guidelines for the process and do not guarantee successful results.
