Wondering which one would be beneficial for your business – SEO or PPC?
Both are powerful techniques to generate massive traffic. However, SEO is beneficial for long-term success and PPC is a short-term fix.
SEO maximizes organic traffic by optimizing your website for search engines.
Infographic showing top benefits of SEO:
SEO should be chosen over PPC because of these magnificent reasons –
#1 Brand Awareness:
SEO boosts brand awareness by increasing the search engine visibility for targeted keywords. This helps potential customers find your website easily.
MUST READ: TOP REASONS WHY EVERY STARTUP NEEDS SEO
#2 Trustworthiness and Reliability:
Getting your website on top of organic results for your products and services increases credibility among your audience.
#3 Quality Website Traffic:
It boosts website traffic that generates leads by educating prospects about your products and business. It does not persuade users to buy with advertisements.
#4 Generates Traffic That Converts:
SEO traffic has a higher rate of conversion than other traffic sources. By getting on top of Google, your business can get more conversions.
#5 Cost Per Click:
Getting organic traffic is free. It requires time and effort but no money.
#6 Does Not Involve Paid Advertising:
SEO does not require paid advertisements. With an effective and strong strategy, you can drive massive traffic without paying per click.
#7 Return on Investment:
Organic traffic from search engines provide higher ROI than PPC and other traditional forms of paid marketing.
MUST READ: IMPORTANCE OF SEO SERVICES FOR BUSINESS
#8 Cost-Effective:
It is the most cost-effective technique as compared to other tactics of marketing for branding and traffic generation.
#9 Long-Term:
Unlike PPC, the organic traffic sustains longer. It does not stop the moment payment is stopped.
Domain authority is the measure of ranking of the entire domains and sub-domains. The stronger your domain authority, the better would be your site ranking. SEO builds a strong domain authority.
#11 Improved Click-Through Rate:
Users mostly click on organic results. Many users skip paid advertisements. Therefore, SEO increases CTR.
#12 SEO works 24*7:
It offers 24*7 Promotion. It means your website rank will not disappear suddenly. Once you reach on top of search engines, your business will get promoted all the time, even when you are sleeping.
#13 SEO Impacts Purchasing Decisions:
SEO develops credibility and trust among users which greatly impacts their purchasing decision. You can boost conversion by using SEO effectively.
MUST READ: TOP 10 TIPS FOR E-COMMERCE SEO
#14 SEO Increases Website Referrals:
With the help of SEO you can gain referrals from search engines. With a strong online presence, your website visitors may refer your website to others.
#15 SEO Rankings Are Forever:
With SEO you are most likely to remain on top with the best SEO practice. Once you reach on top on targeted keywords, you can expand to more keywords.
Thoughtful Minds is a leading IT company in India with the strongest SEO portfolio. It has a team of certified SEO experts who offer result-oriented SEO services to their clients. Generate lead, drive traffic, improve your brand awareness, increase sales and ROI with the best service.
Additionally, it offers website development, content writing and digital marketing services. Get in touch now and get a quotation as per your requirement.