Digital media is helping women entrepreneurs across the world to get noticed more than ever before. Many women are carrying their ideas to fruition with support from digital media. Women are bale to network with other like-minded women with more ease than was thought possible. Business opportunities have never come this close to women and there has never been any other platform that allowed them to unleash their hidden talents. In short, the digital media has urged women to use their potentials to the best in the Internet and eCommerce spheres.
Not only in India, but in the world over, digital media has been seen as the apt platform for a woman to raise her voice and also get heard. It provides multiple business opportunities that allow women to explore and make profits from. At the end, it seems to the safest means to nurture and realize their dreams for a better future.
New Digital Media and Women
The new digital media of today has managed to effectively turn simple ideas into major brands. Moreover, it has brought to the public’s notice, the impressive line of women business owners that were otherwise unknown. Feminism has taken a new turn and acquired a new form. The catchwords of today are gender equality and empowerment of women. Digital media has taken on the role of the most powerful tool for the liberation of women in the 21st century.
Business Success for Women
As long as a woman is financially dependent, the scope for growth and entrepreneurship is limited. The advent of digital media power has changed all of this. E-entrepreneurship is present everywhere now and the vast digital landscape is dotted with success stories of women who braved hurdles and made it big. Some examples of this would be Shantala Bhat of Gamatics that is making big stories in the field of sports health or that of Kanika Tekriwal of JetSetGo who has set up a marketplace for hiring helicopters and private jets. These are only a couple of the success stories. There are many, many more.
Womens’ ambitions are at an all-time high. Some successful enterprises with women as heads include Shopclues (Radhika Agarwal), Sabina Chopra (co-founder of Yatra.com), Falguni Nayyar (Nykaa), Sairee Chahal (Sheroes). Ask any of them how digital media has helped and they would rave about the same. Any digital business is the ultimate in its capacity that it can be run from within the comfort of one’s house. It has helped immensely in spotting out the most capable women entrepreneurs.
A Fairer World for the Fairer Sex
In addition to all the glory that digital media has brought to the spirit of entrepreneurship and business in women, it has also played a large part to help raise their voice when injustice such as Triple Talaq, marital rape, and domestic violence reared its ugly head. Digital media has spurred women to talk and express their views on topics that were taboo in the largely patriarchal societies. However, these topics are deemed as very important for the very survival of women. Bright changes have occurred with the likes of women stand-up comedians such as Aditi Mittal making inroads into an otherwise strong male bastion and Aditi Gupta who set up a forum called Menstrupedia to help educate women about the monthly periods. All these have helped women to shed their fears and inhibitions and have prompted many to follow suit in a fearless manner.
The social networking platforms such as Twitter, Facebook and Instagram have helped the women stand up and take collective action towards what they felt was right. These platforms lend more power to their voices and help them to mobilize their energies in the required direction. The latest instance has been the #Metoo movement started by actor Alyssa Milano that helped to bring sexual harassment in Hollywood out of the closet. This is a perfect example of how digital media has connected women from different parts of the world to fight for their personal and professional rights.
Conclusion
Thus it is obvious that digital media has been a powerful driver of change. It has been able to bring out talent, nurture ideas and turn them into mega enterprises and egg creativity at a furious pace. This has made women a powerful and confident force and definitely one to be reckoned with when compared to their male counterparts.
