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- Which keywords are you ranking your website for? Which keywords are your competitors ranking for? Have you left out any of the keywords that they are ranking for?<\/span><\/li>\n
- Which keywords are they targeting on their website\u2019s first page? How about you? Are you targeting these keywords on pages 2 to 10?<\/span><\/li>\n<\/ul>\n
\u00a0<\/span>#1: Which keywords are you ranking for? Which keywords are your competitors ranking for? Have you left out any of the keywords that they are ranking for?<\/span>\u00a0<\/span><\/p>\n
This is by far the first step. You need to identify which keywords they are ranking for and understand why you are not ranking for those keywords. This will enable you to identify the potential keywords that might add value to your business. It also provides valuable information as regards the types of content they are making use of for those keywords. In case you don’t know how to rank on keywords you must go through 10 steps to get Google ranking on particular keywords<\/a>.<\/span><\/p>\n
\u00a0<\/span>The Organic Competitors Report from SemRush helps you to determine who the top competitors are and the keywords you and your competitors. Start with those competitors that have the maximum number of common keywords and high amounts of total keywords as well as traffic.<\/span><\/p>\n
![\"keyword](\"https:\/\/www.thoughtfulminds.org\/wp-content\/uploads\/2018\/01\/keyword-research-ThoughtfulMinds.png\")
<\/p>\n\u00a0<\/span>The next step is using the Keywords Gap analyser plug in and tool on one of the competitors and your client\u2019s websites. Repeat the procedure with other competitors as well. Choose the option \u201cunique to the first domain\u2019s keywords\u201d in the case of the first competitor. Then choose the common keywords used by the third competitor. This will provide a report shows all the keywords that the competitors are ranking for, but your client\u2019s site is not.<\/span><\/p>\n
\u00a0<\/span>Now, transfer all the data on to Google Sheets. As you go through the keywords, look out for those that can add value to your client\u2019s business and for which content is required. After assembling a keyword list, ask your copywriters to create blog posts or content for landing pages.<\/span>\u00a0Here you must know about creating landing page for clickbank promotion.<\/a><\/span><\/p>\n
#2: Which keywords are they targeting on their website\u2019s first page? How about you? Are you targeting these keywords on pages 2 to 10?<\/span>\u00a0<\/span><\/p>\n
The content that you find to be ranking in the number 11 to number 100 range is the prime target. You must update and improve this content. It is always exciting to see page ranked ninth when it shows up as number one.<\/span><\/p>\n
\u00a0<\/span>In order to configure the report, the settings of the Keyword Gap tool from SEMrush have to be modified. Between the first competitor and your client\u2019s site, change to \u201cCommon Keywords.\u201d Then, use advanced filters so that only the keywords for which competitor ranks in #1 to #10 positions and your client ranks #11 and above are included.<\/span><\/p>\n
\u00a0<\/span>This will give you an actionable report. It shows the keywords that are needed for improving the content or acquiring some additional backlinks so as to surpass the competition. You can also compare your client\u2019s website with that of competitors one at a time. You can use the filters to get better keyword opportunities.<\/span><\/p>\n
- Which keywords are they targeting on their website\u2019s first page? How about you? Are you targeting these keywords on pages 2 to 10?<\/span><\/li>\n<\/ul>\n
![\"Google](\"https:\/\/www.thoughtfulminds.org\/wp-content\/uploads\/2018\/01\/Google-search-console-ThoughtfulMinds.jpg\")
<\/p>\n![\"content](\"https:\/\/www.thoughtfulminds.org\/wp-content\/uploads\/2018\/01\/content-gap-ThoughtfulMinds.jpg\")
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